Useful articlesWebsite design basics

In today’s digital world, having a good website is not a luxury but a necessity for any business. A website is the first impression that potential customers have of your business, and it can make or break their decision to engage with you. A good website can also help you establish your brand identity, showcase your products or services, generate leads, and increase sales. Here are some reasons why a good website is critical to any business.

A good website builds trust and credibility

According to a survey by BrightLocal, 98% of consumers read online reviews for local businesses in 2022, and 69% of them “feel positive about using a business with reviews describing a positive experience” trust businesses with positive reviews”1. A good website can help you display your customer testimonials, awards, certifications, and other social proof that can boost your reputation and credibility. A good website can also help you communicate your mission, vision, and values to your audience and show them that you are a professional and reliable business.

A good website enhances your online visibility

 With more than 5.16 billion internet users worldwide, having a good website can help you reach a wider and more diverse audience.2 A good website can also help you rank higher on search engines like Google or Bing, which can drive more organic traffic to your site. To optimise your website for search engines, you need to follow the best practices of SEO (search engine optimisation), such as using relevant keywords, creating quality content, and having a fast and mobile-friendly site.

Photo by Alex Shute on Unsplash

A good website increases your conversion rate

 A conversion rate is the percentage of visitors who take a desired action on your website, such as signing up for a newsletter, requesting a quote, or making a purchase. A good website can help you increase your conversion rate by providing clear and compelling calls to action (CTAs), offering value propositions, and creating a user-friendly and intuitive design. A good website can also help you reduce your bounce rate, which is the percentage of visitors leaving your site without taking action.

A good website strengthens your competitive advantage

In today’s saturated market, having a good website can help you stand out from your competitors and attract more customers. A good website can showcase your unique selling proposition (USP), making your business different and better than others. A good website can also help you highlight your competitive edge, such as your quality, innovation, customer service, or social responsibility.

As you can see, a good website is a critical part of any business. It can help you build trust and credibility, enhance your online visibility, increase your conversion rate, and strengthen your competitive advantage. A good website can also help you grow your business and achieve your goals.

If you need help creating or improving your website, contact me today and I will gladly assist you.


  1. Local Consumer Review Survey 2023 (accessed 25 April 2023)
  2. Statista Number of internet and social media users as of January 2023 (accessed 25 April 2023)

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